PROJECT
PROJECT
ClearCaptions Brand Refresh
ClearCaptions came to KC Truth seeking a brand refresh and repositioned strategy. Their existing brand and photo library, while serviceable, was not speaking to key audiences like adult caregivers. We made gentle modifications to their visual system which included a new, flexible, library of imagery that could function independently as standalone pieces or be layered over patterns/graphics in their brand toolkit.
Because the existing photo library was predominantly product focused, we shifted gears, leaning more into lifestyle photography to bring warmth and vitality to the brand. With seniors at the heart of their brand, this shift helped align ClearCaptions closer to its core values.
To reposition ClearCaptions as a relevant competitor in tech and audiology categories, we refreshed their digital presence. To support the refresh, we created a mini digital toolkit with a refined logo, new color palette, typefaces and lifestyle photography.
ROLE
Photo Art Direction
AGENCY
KC Truth
CREDITS
Creative Director: Robb Burnham
Photographer: Kelsey Lee
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