Optum Forum

Optum has revolutionized the way we approach healthcare. Healthcare isn't clinical anymore; it's wellness, it's nutrition, it's an integral part of our everyday lives. Inspired by their unique approach to healthcare and the 2020 theme, Integration, we designed a flexible toolkit of vibrant stripes and blocks representing the different learning tracks of Optum Forum. These pieces can be used by themselves to denote a specific track or integrated into a pattern to show the different tracks working together holistically. 

ROLE

Design, Art Direction

AGENCY

10 Thousand Design

CREDITS

Design Director: Sam Soulek
Assoc. Design Director: Diana Quenomoen
Designer: Toni Hall