PROJECT
PROJECT
Twin Cities Orthopedics
Twin Cities Orthopedics wanted a new brand campaign for 2023 that spoke to a broader audience. Specifically, millennial moms. We came up with a campaign that showcased the range of patients TCO serves, from professional athletes to recreational enthusiasts to kids. Secondary messaging highlighted TCO’s wide spectrum of offerings from more urgent cares to more specialty clinicians.
Twin Cities Orthopedics goes informally by TCO so we created a series of unique layouts with the three letterforms. The layouts are loose and playful, reflecting different types of movement, while photographic elements weave in and out of the initials. OOH assets include special diecut areas so the letters appear to break out of the composition.
ROLE
Design, Art Direction
AGENCY
KC Truth
CREDITS
Creative Director: Robb Burnham
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